1. The Most Recognized Name in Real Estate
The CENTURY 21 System continues to be the real estate franchise brand most recognized by consumers, and the real estate company consumers think of first when they want real estate services 1
1 Source: 2009 Ad Tracking Study. The survey results are based on 903 online interviews with a national random sample of adults (ages 18+) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 903 respondents at a 95% confidence level with a margin of error of +/-3.3%. The study was conducted between March 16 -November 15, 2009 by Millward Brown, a leading global market research organization.
2. Award Winning Training Programs
The CENTURY 21 Learning System placed on Training Magazine's Top 125 Award List for 2011. The learning platform offers local training, online learning, instructor-led and self-paced training so you can take your career to the next level. We offer classes that can help everyone, from the new agent to the most experienced broker.
3. Awards and Recognition Programs
The entire CENTURY 21 System appreciates hard work and dedication to customer service and achievement. We have a number of awards and recognition programs to honor all those who truly portray CENTURY 21: The Gold Standard. We have twelve different nationally recognized awards to assure that all members of our family are recognized for their commitment to performance.
4. Lead Management
CENTURY 21 LeadRouterSM is a management tool that captures online inquiries from home buyers and sellers, converting data to voice, and instantly informs a CENTURY 21 real estate agent about the lead, enabling them to respond within minutes of receiving the request.
In this day and age, a consumer wants to speak to someone immediately! Studies show that 70% of consumers choose to work with the first agent that answers their inquiry.2 The CENTURY 21 LeadRouter system is a great way for agents to receive leads within minutes of a consumer inquiry, so they can respond in a timely manner!
2 Source: A 2009 NAR buyers and sellers survey mentions: 70% of Internet buyers indicate they would work with the first web agent that contacts them.
5. Free Agent Website
All agents get free feature-rich websites that can be easily customized. These sites are not only optimized for search engines inherently, but are also linked from century21.com giving you another advantage with your personal online presence.
6. CENTURY 21 Global Referral Network®
The CENTURY 21 Global Referral Network (CGRN®) is an internet-based referral management tool that enables brokers to securely send and receive referrals 24 hours a day, 7 days a week. There are no activation fees, no software to purchase and you get free automatic upgrades. CGRN averages almost 400 referrals per month. Referral fees are negotiable.
Averaging more than 1 million unique visitors a month3, century21.com provides tremendous exposure for your listings. Consumers will also find easy access to buying, selling and financial tools to help make their real estate dreams a reality. Additionally, all listings placed on century21.com, are automatically listed on REALTOR®, Trulia, Zillow and Yahoo Real Estate web sites and distributed to over 500 national and local real estate web sites - at no additional cost. With the added visibility of your listings, you will be provided with a continued stream of opportunities.
3 Comscore 2010
8. Innovative Mobile Technology
The CENTURY 21 System is committed to providing up-to-date technology at your fingertips. As a member of the CENTURY 21 System, you'll have access to cutting edge technology resources, like our new Mobile Real Estate Search Apps, and our social media solutions, so you can maximize your exposure with the Gen-X and Gen-Y audience. Consumers can access century21.com listings right from their hand-held devices, explore communities and connect with an agent at their fingertips.
9. Turn-Key eMail Marketing
The CENTURY 21 eCampaign Center is a free tool that offers CENTURY 21 agents an effective way to target prospects and clients. The step-by-step tool guides you through customizing one-time emails, eGreetings, and eNewsletters. You can choose between pre-written or custom-written content, add personal messages and photos, and easily attach any of your listings. You can even set up an Action Plan with a series of relevant emails to targeted audiences at scheduled intervals to keep your name front and center. What's more, you can track who has opened and clicked on your emails. The CENTURY 21 System enables you to keep your name top-of-mind with prospects and clients.
10. Loyalty Programs
Success in real estate depends on building relationships, and that takes time and effort. According to a recent NAR study, over half of home buyers and sellers learned about their real estate agent from prior experience or a referral, but only 13% actually used the same agent again.4
Use PCC for following up with past clients and building their loyalty. It is our premier program that supports you in your ongoing customer relationship marketing efforts. The program sends high-quality communications 8 times per year over a 5-year or 7-year period on your behalf.
If you are tired of losing customers and prospects to time, this follow-up program can help, and it takes only a few minutes. It's just one more advantage of The CENTURY 21® System.
4 National Association of REALTORS® Profile of home Buyers and Sellers, 2009
11. Industry Leading Marketing
The CENTURY 21 System is focused on increasing market preference for the CENTURY 21 brand, our sales professionals, and generating qualified consumer leads for you! Everything we do, from online and offline advertising, search engine optimization, social media and public relations, is aimed at delivering quality leads to CENTURY 21 Agents.
12. Robust Social Media Platforms
The CENTURY 21 System continues to be a leader in providing innovative marketing solutions that give real estate sales professionals an edge. Now by taking a leadership position in social media and mobile technologies, we are positioning our professionals to successfully reach consumers through emerging media like Facebook, Twitter, YouTube and more. The CENTURY 21® System understands the importance of giving homebuyers and sellers the real estate information they want, when they want it, and how they want it.
13. 'One-Stop-Shop' Real Estate Resources
The CENTURY 21 System allows you to offer a variety of additional real estate services to the consumer, such as: mortgage and home warranty. These additional services make you a one-stop shop for all of your customer's real estate needs.
21Online.com, our intranet Web site, is an intuitive, comprehensive source of information for brokers and agents. Providing easy access to our vast array of tools, programs and systems, this site is sure to help you grow your business. From an online eMail marketing campaign center to broker and agent financial tools, 21Online.com is the source to access your complete marketing system to acquire buyers and sellers. Here are some highlights from our state of the art Intranet:
15. Target Marketing Into High Growth Areas
The CENTURY 21 System has a strong focus on target markets that are a great opportunity for growth. Our CENTURY 21 Fine Homes & Estates® and CENTURY 21 Commercial® programs can help you expand your business and grow market share.
16. Customer Satisfaction
The CENTURY 21 System offers a robust survey system for sales professionals so they collect regular feedback from clients. This will enable you to consistently improve your performance and gain recognition for your superior accomplishments.
The Quality Service Survey allows you to be in touch with the needs of your clients and to understand your customer experience so you can constantly improve your skills.
Sales professionals who achieve the highest levels of quality customer service have the opportunity to receive the CENTURY 21 Quality Service Award, which is a powerful marketing tool you can use to differentiate yourself.
17. Giving Back to the Community
Since 1979, the CENTURY 21 System offices from coast to coast have supported Easter Seals, a non-profit organization that helps adults and children with disabilities lead more independent lives. In fact, to date, the CENTURY 21 System has raised over $100 million to support Easter Seals.
18. International Brand
Consumers don't always confine themselves to a city, state or even a country, so why settle for a brand that is only known locally? The CENTURY 21 System of independently owned and operated brokers, their offices and their agents are known globally for their legacy of helping buyers and sellers with their real estate needs. With more than 121,000 sales professionals spanning 73 countries and territories, the CENTURY 21 System is truly an international brand.
19. CENTURY 21 Business Benefits
The CENTURY 21 Business Benefits program is a great way to save money on a variety of business related goods and services. CENTURY 21 Business Benefits program can help you with all your office solutions and marketing needs with such companies as Dell®, Lowes®, Verizon®, AT&T®, eNeighborhoods®, and that's just the beginning.
20. You Owe it to Yourself...
Through the CENTURY 21 System, you have the opportunity and the increased resources to leverage our brand name and industry leading programs to help you achieve maximum results and unlimited growth to your business. Take advantage of the fact that you will be working at the largest real estate company in the world. Receive the rewards, recognition and the respect you deserve. Over 121,000 sales associates can't be wrong. See for yourself!